About the brand:
Mega is a leading Microfinance bank in Nigeria who needed a rebrand that would strategically catapult them to a new market demography.
Following the successful acquisition of the bank along with securing crucial licenses, the bank was ready to position itself as the new face of banking for a younger demographic.
We used a bold yet mature palette to position the brand as both sage and hero; the archetypes that characterize the brand's promise of providing innovative banking solutions and educating the masses to reduce the country's unbanked population.
Paired with a dynamic pattern that represents the constant growth of the bank, we created a simple yet fluid visual system that became the foundation of the bank's communication.
